eBook Publishing Services


C7 Publishing offers a wide array of eBook publishing services (ePub and mobi file formats) and also print book options.


This chart illustrates the market share of the major eBook retailers in the US just a few months ago. As with any market variable this is but a snapshot of the detailed numbers that are in flux. However, this particular chart shows that by far Amazon still controls the market share in the US. The question then becomes – Should I only focus only on Kindle and not worry about the rest? The answer to that is a resounding ‘no’.

There is roughly 40% or more of the US market purchasing its eBooks from another retailer other than Amazon. And as of March 2014, iBooks and BN Nook are neck and neck for second place. Second, the world market chart looks vastly different.

“The U.S. and U.K. ebook markets are maturing. Ebooks made up around 20 percent of the U.S. consumer book market in 2012, according to the most recent edition of BookStats, and in 2013 big publishers are reporting that over 30 percent of revenues in some categories(like adult fiction) come from digital. In the U.K., meanwhile, ebooks made up 20 percent of the book market for the first half of 2013.” Rüdiger Wischenbart


So the best move for an aspiring indie author, in our opinion, is to spread his or her bet across the board.

In this digital generation many of the things with which we interact today have changed significantly. Near the top of that list is how information is disseminated and retrieved – namely books. The world of eBooks is set to overtake print forms in just a few years. As such, the sub-markets of this form of distribution are already staking their territory. Hybrids have come into existence that offer services in refining, publishing and distributing authors’ materials. The number of these services has already feasibly outpaced a complete listing here. However, there are some notables that stand out and are of particular interest. 

  • Smashwords is one of these hybrids that caters solely to eBook distribution. Of the hybrids listed here, Smashwords is the one that retains its focus solely on authors simply getting their work out to the world via digital means. They do not offer ‘enhanced’ services nor try to up sell their clients. The purpose of this service is to simply help you publish your work and then distribute it to the major retailers. Smashwords also has its own internal retail store that list your eBooks.
  • Lulu is another service that has been around for a long time. While they were one of the pioneers in eBook publishing in the early 2000’s with PDF’s, they maintained a dichotomy of their services. Print publishing is still a very large part of this company’s marketing model. And if your purpose is to simultaneously publish print books and eBooks, this particular hybrid may be of interest. However, Lulu has not kept pace with the efficiency of most “eBook only” distributors and if you have no interest in printed forms of your material, this may not be your best bet.
  • Amazon KDP – Amazon’s Kindle Direct Publishing service.
  • CreateSpace- Amazon’s KDP companion for print services.

C7 Publishing primarily utilizes Smashwords in combination with Amazon KDP for its distribution because this particular combination  is unmatched in its efficiency. With several utilizations of Smashwords, Lulu and many other services, we have found that on average we can achieve an author’s appearance on most major retail sites within 2 to 4 days through Smashwords. However, clients may choose the exact distribution channels he or she wishes for promotion.

eBook publishing package:

  • eBook file conversion and publishing to ePub and mobi formats (Conversion of PDF or MS Word document) –
  • Entry into Smashwords Premium Catalog – (Once your book is accepted into the Premium Catalog, we automatically distribute it to major online retailers such as Apple (distribution to iBooks stores in 51 countries), Barnes & Noble (US and UK), Scribd, Oyster, Kobo, OverDrive (world’s largest library ebook platform serving 20,000+ libraries), Flipkart (New September 29, 2013: India’s largest online bookseller), Baker & Taylor (Blio and the Axis360 library service), Page Foundry (operates retail sites Inktera.com and Versent.com; and operates Android ebook store apps for Cricket Wireless and Asus), and other distribution outlets coming soon. Additionally, Kobo powers the ebook stores of multiple ebook retailers around the world.  Simply by distributing to Kobo via Smashwords, your books will also reach WH Smith in the UK, FNAC in France and Portugul, Livraria Cultura in Brazil, Angus & Robertson in Australia, Bookworld in Australia, Indigo in Canada, Collins in Australia, Feltrinelli in Italy, Libris in the Netherlands, Paper Plus in New Zealand, Play in Great Britain, Rakuten in Japan, Buy.com (now Rakuten) in the US, Whitcoulls in New Zealand, and more on the way.)*
  • Entry into Amazon KDP – Take advatage of Amazon’s enormous eBook platform and the Kindle reader. Earn up to 70% royalty on sales to customers in the US, Canada, UK, Germany, India, France, Italy, Spain, Japan, Brazil, Mexico, Australia and more. Enroll in KDP Select and earn more money through Kindle Unlimited and the Kindle Owners’ Lending Library.
  • Package price: $189

Additional Services:

  • Cover Image and Formatting: Starting at $199
  • Print version services through Lulu or CreateSpace: Starting at $199
*From Smashwords website.

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